Humphrey & Charles specializes in brand strategy and design, which can entail many things, so we’ve listed a few of our services below.  

Sound up your alley, or interested in something that isn’t on the list? Let’s talk!

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Our Services

BRANDING

Competitive Audits & ImmersionPositioning Storytelling & Copywriting NamingTone of VoiceVisual IdentityBrand ToolkitsBrand World

VISUAL COMMUNICATION

Illustration Campaign Development Photoshoot Creative Direction Motion Creative Direction

DIGITAL MEDIA

Web DesignWeb DevelopmentUX / UI

See Work

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Testimonials

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Our Team

Portrait of a man with brown hair and glasses on a flat gray background.

Sara Aimée Siegel

Co-Founder and Creative Director

With nearly 10 years of graphic design and creative direction to her name, Sara has an established history of creating visually distinct, cohesive brand worlds.Before creating her independent studio, Sara Siegel Designs, Sara first cut her teeth in the design industry in New York City and now boasts industry experience across hospitality, wellness, and real estate, bringing ideas to life through thoughtful, detail-driven execution. Her work spans brand identity, campaigns, packaging, and editorial systems. Sara's designs share the common threads of intentional, elevated design that is built to last.Sara graduated from The New School with a degree in Graphic Design in 2018. She also leverages her Communications degree from Furman University to ensure brands are expressed appropriately from one touchpoint to another to amplify impact and connect with target audiences in meaningful and memorable ways.

Portrait of a woman with brown hair on a flat gray background.

Julia Brewster Gaede

Co-Founder & Strategic Client Partner

Julia brings 10+ years experience of working with branding and full-service advertising agencies, along with a history of partnering with Fortune 500 companies and a wide range of category experience, to Humphrey & Charles.

Julia is passionate about building meaningful partnerships with brands and crafting precise solutions to their unique challenges. Fundamentally results-oriented, Julia's goal is always to make a positive, tangible and quantifiable impact on her partner's businesses.

Julia double majored in Philosophy and Politics at Washington and Lee University. Her studies translate to her current role through her commitment to strategic, foundational thinking in support of intentionally crafted verbal and visual identities and her competitive drive to ensure her brands win.

In addition to managing the day to day, Julia is a wordsmith at heart who loves nothing better than identifying and honing a good idea.

Humphrey & Charles specializes in brand strategy and design, which can entail many things, so we’ve listed a few of our services below.  

Sound up your alley, or interested in something that isn’t on the list? Let’s talk!

Icons

Our

Services

BRANDING

Competitive Audits & ImmersionPositioning Storytelling & Copywriting NamingTone of VoiceVisual IdentityBrand ToolkitsBrand World

VISUAL COMMUNICATION

Illustration Campaign Development Photoshoot Creative Direction Motion Creative Direction

DIGITAL MEDIA

Web DesignWeb DevelopmentUX / UI

See Work

Icons

Testimonials

Icons

Our

Team

Portrait of a man with brown hair and glasses on a flat gray background.

Sara Aimée Siegel

Creative Director

With nearly 10 years of graphic design and creative direction to her name, Sara has an established history of creating visually distinct, cohesive brand worlds.Before creating her independent studio, Sara Siegel Designs, Sara first cut her teeth in the design industry in New York City and now boasts industry experience across hospitality, wellness, and real estate, bringing ideas to life through thoughtful, detail-driven execution. Her work spans brand identity, campaigns, packaging, and editorial systems. Sara's designs share the common threads of intentional, elevated design that is built to last.Sara graduated from The New School with a degree in Graphic Design in 2018. She also leverages her Communications degree from Furman University to ensure brands are expressed appropriately from one touchpoint to another to amplify impact and connect with target audiences in meaningful and memorable ways.

Portrait of a woman with brown hair on a flat gray background.

Julia Brewster Gaede

Lead Strategist

Julia brings 10+ years experience of working with branding and full-service advertising agencies, along with a history of partnering with Fortune 500 companies and a wide range of category experience, to Humphrey & Charles.

Julia is passionate about building meaningful partnerships with brands and crafting precise solutions to their unique challenges. Fundamentally results-oriented, Julia's goal is always to make a positive, tangible and quantifiable impact on her partner's businesses.

Julia double majored in Philosophy and Politics at Washington and Lee University. Her studies translate to her current role through her commitment to strategic, foundational thinking in support of intentionally crafted verbal and visual identities and her competitive drive to ensure her brands win.

In addition to managing the day to day, Julia is a wordsmith at heart who loves nothing better than identifying and honing a good idea.

Humphrey & Charles specializes in brand strategy and design, which can entail many things, so we’ve listed a few of our services below.  

Sound up your alley, or interested in something that isn’t on the list? Let’s talk!

Icons

Our Services

BRANDING

Competitive Audits & ImmersionPositioning Storytelling & Copywriting NamingTone of VoiceVisual IdentityBrand ToolkitsBrand World

VISUAL COMMUNICATION

Illustration Campaign Development Photoshoot Creative Direction

DIGITAL MEDIA

Web DesignWeb DevelopmentUX / UI

See Work

Icons

Testimonials

Icons

Our Team

Portrait of a man with brown hair and glasses on a flat gray background.

Sara Aimée Siegel

Co-Founder and Creative Director

With nearly 10 years of graphic design and creative direction to her name, Sara has an established history of creating visually distinct, cohesive brand worlds.Before creating her independent studio, Sara Siegel Designs, Sara first cut her teeth in the design industry in New York City and now boasts industry experience across hospitality, wellness, and real estate, bringing ideas to life through thoughtful, detail-driven execution. Her work spans brand identity, campaigns, packaging, and editorial systems. Sara's designs share the common threads of intentional, elevated design that is built to last.Sara graduated from The New School with a degree in Graphic Design in 2018. She also leverages her Communications degree from Furman University to ensure brands are expressed appropriately from one touchpoint to another to amplify impact and connect with target audiences in meaningful and memorable ways.

Portrait of a woman with brown hair on a flat gray background.

Julia Brewster Gaede

Co-Founder & Strategic Client Partner

Julia brings 10+ years experience of working with branding and full-service advertising agencies, along with a history of partnering with Fortune 500 companies and a wide range of category experience, to Humphrey & Charles.

Julia is passionate about building meaningful partnerships with brands and crafting precise solutions to their unique challenges. Fundamentally results-oriented, Julia's goal is always to make a positive, tangible and quantifiable impact on her partner's businesses.

Julia double majored in Philosophy and Politics at Washington and Lee University. Her studies translate to her current role through her commitment to strategic, foundational thinking in support of intentionally crafted verbal and visual identities and her competitive drive to ensure her brands win.

In addition to managing the day to day, Julia is a wordsmith at heart who loves nothing better than identifying and honing a good idea.